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JAIME "EL REGIO" - TOYOTATHON

Toyota Cleber , 2020

Director: Daniel Alonso

Producción: Toyota Cleber y Pasumecha Producciones

Release Date: February & March, 2020

Genre:  Aspirational Advertising.

Role: VFX Compositing Artist

Company: Pasumecha Producciones

Location: Monterrey, Nuevo León, México

Production Type: Commercials

Synopsis: In this two-part Toyotathon Monterrey campaign, Jaime el Regio is on a mission to become the ultimate "regio." In the first video, Jaime realizes he's missing the perfect truck to match his bold, proud personality. In the second, his life changes when he gets behind the wheel of a Toyota, embracing the rugged style and power that completes his "regio" identity. The campaign highlights Toyota’s unbeatable Toyotathon deals while celebrating Monterrey's unique culture.

Available: Vimeo | Facebook

DIGITAL COMPOSITING CASE STUDY

⚠️This case study is intended for demonstration purposes only and is not intended for commercial use. All rights to the original content belong to Toyota Innova Monterrey. Full credit goes to my main contractor/studio for the opportunity and supervision during the project.

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OVERVIEW

Outcome, Tools & Techniques:

  • Results & impact: The original footage featured an empty frame, but with the digital integration on the diploma replacement, the video achieved a more natural and polished look

  • Software: After effects, Mocha.

  • Techniques: 2D Track, Rotoscoping, color correction and Final Compositing

KEY RESPONSABILITIES

  • Performed multiple task such as rotoscoping, tracking, color correction and final integration.

  • ​Troubleshooted technical issues with software that arise during production.

  • Consistently communicated with both the team and production to ensure smooth workflow and address any update or concerns in a timely manner.

  • Maintened organized library of assets, compositions and project files to ensure easy access and collaboration.

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OVERVIEW

Outcome, Tools & Techniques:

  • Results & impact: Tracked and replaced the screen seamlessly, ensuring natural integration with the scene.

  • Software: After effects, Mocha.

  • Techniques: 2D Tracking
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OVERVIEW

Outcome, Tools & Techniques:

  • Results & impact: Utilized 2D tracking and compositing to replace the car plate with perfect alignment and realism.

  • Software: After effects, Mocha.

  • Techniques: Tracking, VFX Clean-up, Final Comp.

KEY RESPONSABILITIES

  • Performed multiple tasks effectively doing tracking, Clean-up and final comp.

  • Explored ways to stremline the team's compositing pipeline, to keep things efficient.

  • Ensuring all compositing work was regularly backed up.

  • Troubleshooted technical issues with software that arise during production.

  • Consistently communicated with both the team and production to ensure smooth workflow and address any update or concerns in a timely manner.

  • Maintened organized library of assets, compositions and project files to ensure easy access and collaboration.
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